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Update 11/23: While we love watching Rihanna in all her loveliness in the promotional video below promoting the special-edition bag for UNICEF, we really dig the chill guitar soundtrack in the video. Thanks luxuo.com.
For the fourth year in a row, Gucci has created a special-edition bag as part of its support for UNICEF. This year's bag is a special white version of its Tattoo Heart Collection. Gucci's creative director Frida Giannini says:
"I love the idea of a heart being tattooed onto the handbags, it's a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off programme, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It's really our chance to give back."
25 percent of sales between now and January 31, 2009 will go to UNICEF. Go to gucci.com to learn more.
via vogue.co.uk
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