If you're a fan of bespoke suits and pimped out rides, you'll love the customized Rolex watches by Project X Design. The London-based company offers its clients the ability to personalize a brand new Rolex with a host of options including a blackened case and a sapphire case back. Or if you prefer, simply purchase one of their limited edition watches like the steel Daytona shown to the left which retails for just under $22K.
via luxist.com
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